Hidden Pictures Puzzle Play
The Partner
Colto is the strategic digital partner of Highlights for Children, the giant US kids’ magazine publishers. When Highlights wanted to create a new improved digital play experience for their classic puzzle Hidden Pictures®, they asked Colto to reimagine how this game might be transformed into an interactive play experience for children and adults.
Our Approach
In addition to our comprehensive research into other puzzle games on the app stores, we went back to basics to learn how to improve the digital play experience by watching kids and adults playing the original magazine puzzles. This gave us a fundamental understanding of what it was about this game that people of all ages love and how to bring it to life on a touch screen.
The Product
A highly engaging play experience where users race to search for hidden objects in the pictures to earn stars and unlock exclusive challenges.
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